Why We Care About Fabric So Much
At Nerds, fabric isn’t just the background of your merch — it’s the foundation. It’s what determines how your product feels, how long it lasts, and whether it becomes someone’s new favorite or ends up in the back of a drawer. That’s why we obsess over every detail: softness, structure, sustainability, and style.
1. Fabric Is the First Impression
The moment someone touches your T-shirt, hoodie, or tote bag, they get a sense of your brand — literally. A scratchy tee or flimsy tote feels cheap, no matter how nice the logo is. But a buttery-soft hoodie or heavyweight tee? That’s something people remember and wear again and again.
We carefully test and compare all fabrics we offer. If we wouldn’t wear it ourselves, it doesn’t make the cut.
2. Comfort = Longevity
People only keep and use merch that feels good. That’s why we lean toward breathable cottons, cozy brushed fleece, and technical fabrics that actually perform. Our best-selling Cruiser 2.0 hoodie, for example, is brushed inside for maximum comfort — and people tell us they live in it.
Good fabric means your merch doesn’t just get worn once. It becomes a go-to.
3. We Match the Right Fabric to the Right Product
Different vibes call for different textures. A sleek cotton-elastane blend works great for a modern polo, while thick canvas makes a tote bag feel sturdy and premium. Here's how we think about it:
- 👕 Lightweight cotton (around 180gsm) for everyday T-shirts
- 🧥 Heavy fleece (350gsm+) for hoodies that feel substantial
- 👜 Thick recycled canvas for bags that last
We don’t do one-fabric-fits-all. We pick what makes the most sense — and feels the best — for each product and use case.
4. Fabric Impacts Sustainability, Too
Better fabrics don’t just feel better — they’re better for the planet when sourced responsibly. That’s why we prioritize:
- ♻️ Organic cottons (less water, no toxic chemicals)
- 🌱 Recycled polyesters (like rPET made from plastic bottles)
- 🔍 Traceable materials (like AWARE™ yarns)
When we say we care about sustainability, it’s not just marketing. It starts with the fibers we choose.
5. Great Fabric = Great Branding
The feel of your merch becomes part of how people experience your brand. If it’s soft, durable, or unexpectedly premium, that reflects directly on you. If it’s stiff or disappointing, same story.
We see fabric as an invisible branding tool. One that makes your logo not just visible — but wearable, lovable, and memorable.
At Nerds, Fabric Comes First
Before we talk customization, print techniques, or design placement — we talk fabric. Because that’s where merch magic begins. And when it’s right, the rest falls into place.
Want help picking the perfect fabric for your next project?
